OMEGA Boutique in Dubai Mall hosted an immersive event, offering customers the chance to journey through 90 years of OMEGA's timekeeping legacy at the Olympic Games.

A section of the boutique was transformed to showcase the brand's heritage in the Olympic Games. Through historical imagery and displays of more modern timekeeping equipment, including tools currently being used at the Milano Cortina 2026 Winter Olympics in Italy, customers were taken on a storytelling experience.

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Three New Masterpieces Unveiled for the Olympics

While the exhibition also showcased some of Omega's classic and vintage watches associated with past Olympics, including the 2020 Tokyo Olympics, the highlight of the event was the unveiling of three special Omega watches for the Milano Cortina Olympics:

OMEGA Seamaster 37 mm

OMEGA Speedmaster 38 mm

OMEGA Seamaster Diver 300M

Design Inspired by Ice and Snow

The Seamaster 37 mm model's connection to the Olympics is commemorated by a commemorative medal with the Milano Cortina 2026 logo on the back of its polished case. Meanwhile, the wintery Speedmaster 38 mm is a sporty tribute to the games, designed with a bright white dial and an ice-blue coating.

Furthermore, the trace of a finger on this icy coating creates a pattern inspired by the number "26" in the Milano Cortina 2026 logo.

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Omega's Seamaster Diver 300M model also honors the sporting precision of this year's competition on ice and snow, offering a unique and wintry style. Delivered with a white rubber strap, the watch is crafted from white ceramic and Grade 5 titanium, showcasing a combination of refined aesthetics and a robust, lightweight construction. The final Olympic tribute is visible on the titanium case back of this model, where Omega has embossed the stamped Milano Cortina 2026 emblem.

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Omega's role as the "Official Timekeeper" of the Olympic Games now spans 32 editions of the global competition since 1932, and the brand is once again part of another historic event with its presence at the Winter Olympic Games venue.