Etisalat UAE has launched a range of smart glasses powered by Meta AI, including Ray-Ban Meta and Oakley Meta models, with prices starting at AED 1,160 ($316).

According to Etisalat, customers can also purchase the glasses through its SmartPay instalment plan, with monthly payments starting at AED 55 ($15) over 12, 18 or 24 months.

The company said it is the first telecommunications operator in the Middle East and North Africa to offer the Meta and EssilorLuxottica smart glasses range.

The new line-up includes several models designed for everyday use, content creation and active lifestyles. The models are Meta Glasses, Ray-Ban Meta (Gen 2), Ray-Ban Meta (Gen 3) and Oakley Meta HSTN AI Performance Glasses.

Etisalat has not announced individual prices for each model, saying only that cash prices start at AED 1,160.

The smart glasses offer hands-free access to a range of AI-powered features and could reduce users’ reliance on mobile phones for certain activities.

According to Etisalat, supported features include an AI assistant and real-time voice translation.

The devices combine wearable technology with Ray-Ban and Oakley eyewear designs, targeting consumers interested in smart everyday connectivity, content creation and active lifestyles.

Dr Tamer El Touny, Senior Vice President at Etisalat UAE, said the launch gives customers access to AI-powered wearable devices with more flexible payment options.

With the addition of these products, Etisalat has expanded its consumer device portfolio beyond smartphones and connected accessories.