The main phase of Sharjah Summer Promotions 2026 began today, Wednesday, July 1. The event features the participation of shopping malls, retail stores, hotels, restaurants, and tourist destinations across the emirate and will continue until September 15.

The program is being implemented in cooperation with the Sharjah Chamber of Commerce and Industry and the Sharjah Commerce and Tourism Development Authority. Its objective is to bolster Sharjah's status as a premier family destination for shopping, leisure, and tourism during the summer season.

During this period, shoppers and tourists can take advantage of discounts and special offers on a wide array of goods and services. These promotions include apparel, perfumes, accessories, electronics, home appliances, and consumer products, alongside special deals at restaurants, cafes, and hotels. Some discounts are expected to reach up to 75 percent.

According to the organizers, more than 55 partners from the public and private sectors are involved in the event, with over 60 tourism packages and experiences tailored for different age groups and interests. In addition to retail discounts, the program features family activities, entertainment programs, interactive workshops, and special accommodation and tourism offers.

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A key highlight of the event is the digital summer draws, featuring more than 700 prizes in total, including 51 major prizes distributed across five grand draws. The first draw is scheduled for July 18 at Mega Mall, followed by subsequent draws at Sahara Centre, Sharjah City Centre, Al Rahmania Mall, and concluding with the final draw at Zero 6 Mall on September 15.

This year’s prizes include 30 gold bars for 30 winners, shopping vouchers worth AED 100,000, mall gifts for 20 winners, and a luxury car as the final grand prize.

Shoppers can enter the draws by making purchases at participating stores or by registering through the "Sharjah Promotions" app. Organizers have also announced that instant prizes, shopping vouchers, and other promotional incentives will be available across Sharjah’s shopping malls throughout the event.

In addition to the shopping offers, "Shamsah Entertainment City" will be launched in the heart of Sharjah. The character "Shamsah," the official mascot of Sharjah Summer Promotions, will feature in family activities, weekend workshops, and interactive mall programs. Furthermore, more than 7,000 special Shamsah-branded gifts have been allocated for children.

The event is part of Sharjah’s efforts to attract more families, domestic tourists, and regional visitors during the summer season. This period sees increased competition among UAE cities to provide shopping, leisure, and hospitality experiences at more attractive prices.