US technology company Meta, owner of WhatsApp, Facebook, Instagram, Messenger and several other social media apps, launched its Meta One subscription service on Tuesday, with prices starting at AED 5.99 per month.

The service gives individual users, content creators and businesses broader access to artificial intelligence tools and professional features across Meta’s suite of apps.

Meta One brings together more than 50 features previously offered across Instagram, Facebook, WhatsApp and Meta AI. Features linked to Edits and AI glasses are expected to be added in the future. Meta said more than 15 million subscriptions and trials have been registered for these services to date.

Meta stressed that the core features of its apps and Meta AI will remain free. Paid subscriptions will provide access to additional specialist features and expanded use of AI tools.

For content creators and businesses, Meta One offers a range of professional and AI-powered tools directly within the apps where their audiences are already active.

New features include enhanced profiles displaying websites, locations and customer reviews, a prominent follow button on Reels, and automatic follow invitations sent to users who engage with content. Businesses will also gain broader access to Meta Business Agent features for responding to customer enquiries around the clock.

Meta said more features are on the way, including Edits Plus, which will offer additional cloud storage to synchronise projects across multiple devices. Users will also receive expanded access to the upcoming Edits assistant, designed to analyse Instagram data and suggest content ideas.

Meta One plans are now available worldwide. Single-product subscriptions start at AED 5.99 per month, packages for individual users start at AED 22.99, and plans for content creators and businesses start at AED 46.99 per month.

Single-product plan prices:

Instagram Plus: AED 7.99 per month
WhatsApp Plus: AED 5.99 per month
Facebook Plus: AED 7.99 per month

Packages for individual users:

Core: AED 22.99 per month
Premium: AED 76.99 per month

Packages for businesses and content creators:

Essential: From AED 46.99 per month
Advanced: From AED 119 per month
Expert: From AED 359 per month