The 30th edition of Beautyworld Dubai opened on Tuesday morning, October 6, at Dubai World Trade Centre. The three-day event brings together beauty, fragrance, cosmetics and personal care industry professionals from markets around the world and runs until Thursday, October 8.

This year’s programme features more than 150 speakers and over 120 specialist sessions covering topics ranging from artificial intelligence and the future of retail to sustainability, industry regulations, Korean products and supply chains.

This is the first edition to be held under the name Beautyworld Dubai. Formerly known as Beautyworld Middle East, the event has been rebranded for its 30th edition in a move organisers say reflects Dubai’s position as a leading global hub for beauty industry trade and brand development.

One of the most significant changes this year is the major expansion of the fragrance section. The dedicated area now covers more than 19,000 square metres and hosts over 220 exhibitors, making it the largest fragrance space in the event’s history. Za’abeel Hall 7 is also dedicated to finished fragrance brands.

Saudi Arabia’s Al Majed for Oud and Kuwait’s Gissah are making their exhibition debuts, while British brand Lush is unveiling its new fragrance collection in Dubai.

Other sections cover cosmetics and skincare, hair and nails, salon equipment, personal care, beauty technology, packaging, raw materials and supply chain services. Leading make-up artists Mary Phillips and Patrick Ta, as well as renowned hairstylists Dimitris Giannetos and Josh Lamonaca, are also taking part in this year’s events and masterclasses.

The seventh Beautyworld Dubai Awards will be held on Wednesday, October 7. Specialist features this year also include Next in Beauty, Next in Fragrance, Natural Notes and the Signature Scent competition.

The exhibition comes amid rapid growth in the beauty market across the Gulf Cooperation Council countries. A BeautyMatter report commissioned by the organisers values the market at $14.3 billion in 2025 and forecasts that it will reach nearly $21 billion by 2030.

The previous edition, held in 2025, featured more than 2,500 exhibitors from 68 countries and attracted over 85,000 visitors from 178 countries to Dubai.

Beautyworld Dubai is open daily until October 8, from 10am to 6pm. The exhibition is restricted to trade visitors, and entry is not permitted for anyone under the age of 18. Online registration is mandatory, and a three-day exhibition pass costs $75.