An Icelandic company plans to launch a range of ultra-luxury duvets in Dubai, priced at $25,000 each, equivalent to about AED 92,000. Made from rare Icelandic eiderdown, production will be limited to just 100 pieces.

Eider Island, founded by Hermann Dadi Eythorsson and five other entrepreneurs, has selected Dubai as its first target market.

Eythorsson said Dubai is home to many wealthy consumers with the means to buy high-end goods and a strong appreciation for rare, practical products.

The duvets are filled with eiderdown collected from the nests of wild eider ducks. Female ducks use soft down from their breasts to keep their nests warm. The material is harvested only after the nesting season ends and the birds have left.

Preparing the down is a highly time-consuming process involving sun-drying, heating, specialised equipment and the manual removal of impurities.

A distinctive feature of the company is the direct involvement of Icelandic farmers in the business. Farmers who supply the down collectively own about 10 per cent of the company, allowing them to benefit from both raw material sales and their shareholdings.

The exclusive Private Collection will feature silk covers and bespoke luxury boxes. Buyers will also be able to customise the size and certain features of their duvets.

According to the company’s founder, each duvet takes several weeks to make, and only three luxury pieces have been produced so far. The collection will be strictly limited to 100 duvets.

After Dubai, the company plans to explore the Qatari and Saudi Arabian markets.

Eider Island hopes its focus on rarity, premium natural materials and bespoke design will attract buyers in Dubai’s luxury market who are willing to spend about AED 92,000 on a duvet.