Adidas UAE has unveiled a limited-edition customization design for its Hyperboost Edge sneakers, inspired by the vibrant red blossoms of Dubai’s flame trees. The offer is available at The Dubai Mall until the end of the month.

According to the company, customers who purchase the red Hyperboost Edge sneakers from the Adidas flagship store in The Dubai Mall can have the exclusive flame tree blossom pattern laser-engraved onto their footwear at no additional cost.

The service is provided at the DXB Lab within the Adidas store, a dedicated space for product design and personalization. The flame tree customization is available until July 31 and is exclusive to Hyperboost Edge purchases made at the flagship location. The sneakers are priced at AED 999 on the official Adidas UAE website.

This collaboration is part of Dubai’s "Flame Tree Season," an initiative launched by the Dubai Future Foundation through the Dubai Design Lab. Held annually from May 1 to July 31 to coincide with the trees' blooming period, the program aims to establish the annual flowering of flame trees as a cultural landmark and tradition in Dubai.

Over 50,000 flame trees have been planted across various locations in Dubai. Known for their vibrant red and orange blossoms during the peak summer months, these trees provide extensive shade that can lower ground surface temperatures by approximately 5 degrees Celsius.