The UAE has launched a new tourism platform, the UAE Grand Tour, allowing visitors to book a multi-day journey across the country in a single reservation. Its flagship Grand Classic package covers 11 days and 10 nights, with prices starting from AED 10,446 per person. The package costs AED 20,891 for two adults.

Abdulla bin Touq Al Marri, UAE Minister of Economy and Tourism, said on the sidelines of Arabian Travel Market 2026 that the initiative aims to encourage tourists to explore more of the UAE and extend their stays. The platform has been operational since September 14, 2026, and unlike suggested itineraries, it allows travellers to book and pay directly for the entire package.

The Grand Classic package includes 10 nights at selected four- and five-star hotels, daily breakfast, some additional meals, private transport in an air-conditioned vehicle, an English-speaking driver-guide, city tours and admission to attractions specified in the itinerary. It also features a traditional abra ride on Dubai Creek, lunch aboard the QE2 and a desert safari with dune bashing, camel riding and a barbecue dinner.

The journey begins in Dubai, with visits to attractions including Al Fahidi, the Gold and Spice souks, Palm Jumeirah and Dubai Mall. Travellers then continue to Sharjah, Ajman, Fujairah and Ras Al Khaimah. The route passes through Umm Al Quwain before reaching Abu Dhabi, where the itinerary includes Sheikh Zayed Grand Mosque and Qasr Al Watan, followed by attractions in Al Ain. The trip concludes on day 11 with a private airport transfer.

International flights, UAE visa fees where required, travel insurance, the Tourism Dirham fee, personal expenses and gratuities are not included in the base price. A minimum of two adults is required to book the tour, and travellers’ passports must be valid for at least six months.

In addition to the Grand Classic, the platform offers journeys focused on adventure, nature and the environment, wellness, family, culture and heritage, and beaches. Travellers can also add extra days or experiences to their itinerary.