Hotels near the Dubai World Trade Centre (DWTC) have seen a marked rise in demand as the number of international exhibitions and conferences increases in September, with room rates climbing by as much as 175% during peak dates.

According to prices listed on Booking.com, the rate for a room at Novotel Dubai World Trade Centre has risen from AED 300 to AED 825.

Rates at Ibis Dubai World Trade Centre have also increased from AED 233 to AED 618, a rise of around 165%, while prices at Ibis Dubai One Central have climbed from AED 200 to AED 484, an increase of approximately 142%.

At Courtyard by Marriott World Trade Centre, rates have risen from AED 231 to AED 558. Jumeirah Living World Trade Centre has increased its rate from AED 669 to AED 1,299, while prices at The H Dubai have climbed from AED 501 to AED 961.

Overall, the average listed rate across 15 comparable hotels has risen from around AED 372 during the quieter period to AED 689 on busy dates in September, an increase of nearly 86%. These are real-time rates displayed on the booking platform and may vary depending on room type, remaining availability and booking conditions.

The main driver of higher demand is Dubai’s packed calendar of business events, with exhibitions and conferences attracting thousands of exhibitors, executives and business visitors to the city during the month.

Conferences and exhibitions include:

🔹Middle East Energy

🔹AIM Congress

🔹International Property Show

🔹Dubai Derma, Crypto Expo Dubai

🔹Arabian Travel Market

🔹GISEC Global

🔹Seamless Middle East

Many of these events are held at DWTC, placing the greatest demand pressure on hotels in the Trade Centre area, Sheikh Zayed Road, DIFC and Downtown Dubai.

Hospitality industry professionals say September typically marks the end of the quieter summer season, with demand rising further in the final months of the year as the winter tourism season begins. Some dates on Booking.com have also shown severely limited room availability, although this should not be interpreted as an official occupancy rate for hotels across Dubai.