The UAE’s major 11.11 online sale began on Thursday, November 5, 2026, with Amazon and Noon announcing extensive discounts across electronics, fashion, home appliances, beauty products and groceries. The sale features discounts of up to 90%, selected items starting from Dh1 and offers with savings of up to Dh3,000.

Noon is holding its sale from November 5 to 13, with discounts of up to 90% on selected products. Amazon.ae has also launched an eight-day sale running from November 5 to 12, offering discounts of up to 70% across more than 30 product categories.

In addition to price reductions on selected products, both retailers are offering cashback, bank discounts, special gifts and express delivery services.

Up to 70% off at Amazon UAE

Amazon’s 11.11 sale began at 12.01am UAE time on Thursday, November 5, and will run until November 12.

According to the company, selected everyday essentials, including packaged foods, cleaning products and household necessities, are available at discounts of up to 70%.

In the electronics category, discounts of up to 60% are available on selected products, including smartphones, televisions, laptops, gaming consoles and headphones.

Beauty and personal care products, clothing, and home and kitchen items are also discounted by up to 60%.

Coinciding with the Dubai Fitness Challenge, selected sports equipment and fitness-related products are available at discounts of up to 40%.

Fresh groceries, including fruit, vegetables, meat, dairy and frozen products, are also discounted by up to 50% through Amazon Now.

Express delivery and special gifts from Amazon

During the sale, Amazon is also offering express delivery services, including delivery of selected items within minutes, two-hour delivery and same-day delivery.

Prime members can receive free delivery on eligible Amazon Now orders worth more than Dh25. Two-hour delivery is also free for members on selected orders above Dh100.

Prime membership in the UAE costs Dh16 per month or Dh140 per year.

Amazon has also announced that customers who spend at least Dh150 on luxury beauty products through Amazon Now can receive a special box, subject to the offer’s terms and gift availability.

Designed by Lebanese artist Yasmina Keyrouz, the box contains more than 20 miniature products and samples from various brands.

Noon offers discounts of up to 90% in 11.11 sale

Noon launched its sale at midnight on November 5, with the campaign running until November 13.

According to the company, discounts on selected products across fashion, technology, home appliances, beauty and groceries can reach 90%.

Discounts of between 50% and 80% are available in the fashion category.

In electronics, selected mobile phones are discounted by up to 50%, smartwatches and wearable devices by up to 60%, and headphones by up to 70%.

Noon is also offering a free soundbar, with a stated value of Dh499, with the purchase of selected televisions.

Other offers include daily flash sales featuring special prices of Dh11, Dh111 and Dh1,111 throughout the campaign.

Save up to Dh3,000 on home products

One of Noon’s new offers in this year’s sale is a range of selected home makeover and furnishing bundles.

The bundles, with a stated value of about Dh10,000, offer savings of up to Dh3,000.

The offer applies to specific home product collections and does not mean that all household items have been reduced by Dh3,000.

In the groceries and essentials category, some offers start from Dh1.

Noon Minutes is also offering discounts of up to 80%, selected items starting from Dh1 and express delivery within a stated time of 15 minutes.

Supermall has also promised delivery of selected orders within 90 minutes.

For food orders placed through Noon Food, selected offers start from Dh10, while eligible users can receive 11% cashback.

Delivery times and access to different offers may vary depending on location, product type, availability and service conditions.

Bank discounts and cashback offers

According to information released about Noon’s campaign, Noon One members can receive 10% cashback capped at Dh75, subject to the offer’s terms.

The retailer is also offering additional discounts in partnership with UAE banks for payments made using eligible cards.

RAKBANK cardholders from November 5 to 8 and Emirates Islamic cardholders from November 9 to 12 can receive a 20% discount capped at Dh100.

Noon One members who qualify for the special bank offer can receive a 30% discount capped at Dh150.

Eligible purchases made through the Tabby buy-now-pay-later service from November 8 to 12 will receive a 25% discount capped at Dh100.

Holders of the Emirates NBD Noon One Visa credit card can also receive 5% cashback on Noon and Supermall orders, subject to the relevant terms.

At Amazon, holders of selected eligible Abu Dhabi Islamic Bank cards can receive discounts of up to 25%. Amazon cardholders can also receive cashback of up to 6%.

Can multiple discounts be used at the same time?

Although the retailers have introduced bank discounts and cashback offers alongside product markdowns, customers cannot use all these benefits simultaneously.

According to Noon’s official guidance, a bank discount cannot be combined with a promotional code or Noon credit on the same order. Payments made through certain digital wallets, including Apple Pay, are also not eligible for the retailer’s bank discounts.

The advertised discounts of up to 70% or 90% represent the maximum reductions available on selected products and do not necessarily apply to all items.

Cashback may also be issued as store credit or through other specified methods, depending on the terms of each offer, and should not be treated as an immediate reduction in the invoice total.

Shoppers are therefore advised to compare current prices with previous prices and review the discount terms, minimum spending requirements, payment method, cashback cap and any delivery charges before placing an order.