Emirates unveils new sportswear and travel apparel collections, with prices starting at Dh110
These collections are designed to provide comfort during exercise, everyday wear and travel, featuring a range of sportswear, leggings, shorts, T-shirts and casual clothing for women and men.
Inspired by autumnal colours, the new products come in navy, burgundy and olive green, combining comfort, practicality and stylish design.
EK FIT Collection: Sportswear for Women and Men
The EK FIT collection features performance sportswear made from lightweight, breathable and moisture-wicking fabrics designed to provide greater comfort during physical activity.
The women’s range includes mid-rise sports leggings and fitted long-sleeved tops featuring a short zip, a hidden back pocket and thumbholes at the cuffs.
These products are available in navy, olive and burgundy. Women’s sleeveless sports tops are also available in navy and burgundy.
The men’s range also includes long-sleeved T-shirts, half-zip high-neck tops suitable for layering, and sports shorts.
The collection’s shorts feature an inner lining, an elasticated drawstring waist and a seven-inch length. All EK FIT menswear products are available in navy, olive and burgundy.
EK FIT Sports Accessories Unveiled
Emirates has introduced a coordinated range of accessories alongside its EK FIT sportswear, including a waterproof gym bag, sports cap and water bottle.
The collection’s navy gym bag features multiple internal compartments, including a dedicated shoe compartment.
The sports cap is made from lightweight, quick-drying nylon fabric and features mesh panels at the back for improved ventilation.
The collection’s water bottle is made from insulated stainless steel and comes with a leakproof straw and a magnetic MagSafe ring for holding a mobile phone.
EK TRAVEL Collection: Loungewear for Travel and Everyday Wear
Emirates has also introduced the EK TRAVEL collection, featuring comfortable clothing for women and men.
The collection is made from ultra-soft fabrics combining modal and cotton fibres.
The women’s range features loose, slightly cropped tops with short zips, made from lightweight, stretch modal and paired with matching wide-leg trousers.
The men’s range includes crew-neck sweatshirts and matching straight-leg trousers, with pleats running along the centre of the sleeves and trouser legs for a more polished look.
The women’s and men’s loungewear sets are available in navy and olive green.
The collection also includes unisex oversized T-shirts made from a cotton-modal blend, available in burgundy, almond, navy and olive.
Product Prices and Retail Locations in Dubai
Prices for the EK FIT and EK TRAVEL collections start at AED 110. Customers can purchase the products through the official Emirates online store or the company’s retail locations in Dubai.
These locations include the Emirates Group Headquarters in Al Garhoud, the Emirates Group Technology Centre in Deira, the dnata Travel Centre on Sheikh Zayed Road, and the Emirates World store at Town Centre Jumeirah.
Emirates Skywards loyalty programme members can also earn Skywards Miles when shopping at the company’s official store or use their accumulated Miles to purchase products.
The new collections are also available through the official website, emirates.store.