As the winter travel season and the 10th Dubai Fitness Challenge approach, Emirates has unveiled two new activewear and leisurewear collections, EK FIT and EK TRAVEL, with prices starting at AED 110.

Designed for comfort during exercise, everyday activities and travel, the collections include activewear, leggings, shorts, T-shirts and leisurewear for women and men.

Inspired by autumn colours, the new products come in navy, burgundy and olive green, combining comfort, functionality and stylish design.

EK FIT Collection: Activewear for Women and Men

The EK FIT collection features performance activewear made from lightweight, breathable and moisture-wicking fabrics for greater comfort during physical activity.

The women’s range includes mid-rise sports leggings and fitted long-sleeve quarter-zip tops featuring a concealed back pocket and thumbholes at the cuffs.

These products are available in navy, olive green and burgundy. Women’s sleeveless sports tops are also offered in navy and burgundy.

The men’s range includes long-sleeve T-shirts, half-zip high-neck layering tops and sports shorts.

The shorts feature an inner lining, a drawstring elasticated waistband and a seven-inch length. All EK FIT menswear is available in navy, olive green and burgundy.

EK FIT Sports Accessories Unveiled

Alongside the EK FIT activewear, Emirates has introduced a range of matching accessories, including a water-resistant gym bag, sports cap and water bottle.

The collection’s navy gym bag features several internal compartments, including a dedicated shoe compartment.

The sports cap is made from lightweight, quick-drying nylon and features mesh panels at the back for improved ventilation.

The insulated stainless-steel water bottle features a leak-proof straw and a MagSafe magnetic ring for holding a mobile phone.

EK TRAVEL Collection: Leisurewear for Travel and Everyday Use

Emirates has also launched the EK TRAVEL collection, focusing on comfortable leisurewear for women and men.

The collection is made from ultra-soft fabrics blending modal and cotton fibres.

The women’s range features relaxed, slightly cropped quarter-zip tops made from lightweight, stretchy modal fabric, paired with matching wide-leg trousers.

The men’s collection includes crew-neck sweatshirts and matching straight-leg trousers, with pleated detailing along the centre of the sleeves and trouser legs for a more polished appearance.

The women’s and men’s leisurewear sets are available in navy and olive green.

Unisex oversized T-shirts made from a cotton-modal blend are also available in burgundy, almond, navy and olive green.

Prices and Retail Locations in Dubai

Prices for the EK FIT and EK TRAVEL collections start at AED 110. Customers can purchase the products through Emirates’ official online store or at the airline’s retail locations in Dubai.

These locations include Emirates Group Headquarters in Al Garhoud, Emirates Group Technology Centre in Deira, dnata Travel Centre on Sheikh Zayed Road and the Emirates World store at Town Centre Jumeirah.

Emirates Skywards loyalty programme members can also earn Skywards Miles when shopping through the airline’s official store or redeem their accumulated Miles for purchases.

The new collections are also available through the official emirates.store website.