One of Dubai’s longest-running annual events is set to return in December.

The 32nd edition of the Dubai Shopping Festival will begin on Friday, December 4, 2026, following the UAE National Day holiday, and run until Sunday, January 17, 2027.

The 45-day festival transforms Dubai each winter with major concerts, hundreds of events and extensive discounts, with another diverse programme planned for visitors this year.

Popular concerts and events return

The affordable etisalat DSF Nights concert series will return to Dubai Festival City this year.

The popular Sole DXB event will also return, this time at a new venue called The Square in Nad Al Sheba.

The headline acts for both events are due to be announced in the coming weeks, with programmes expected to appeal to a wide range of audiences.

The Dubai Shopping Festival will also see the return of MOTB and Auto Season, along with a pop-up food destination at Hatta Wadi Hub.

Another new addition this year is Beach Canteen, which will join the Dubai Shopping Festival programme.

The popular event will be part of the festival for the first time and is set to take place at Sunset Beach.

Major discounts and special prize draws

Alongside the entertainment and cultural programme, shopping malls and retailers across Dubai will offer a range of deals for customers.

These will include special limited-time discounts, prize draws, pop-up stores and events at some of the emirate’s most popular shopping malls.

The full programme for the 2026–2027 Dubai Shopping Festival is expected to be announced next month.

Dubai Shopping Festival 2026–2027 dates and locations

▪️        Start date: Friday, December 4, 2026
▪️        End date: Sunday, January 17, 2027
▪️        Duration: 45 days
▪️        Location: Shopping malls and venues across Dubai
▪️        More information: Official Dubai tourism website